EnRich Financial Partners' Fiduciary Standard of Care



\DEFINITION\: A person legally appointed and authorized to hold assets in trust for another person. The fiduciary manages the assets for the benefit of the other person, rather than for his or her own profit.

\USAGE\: A Registered Investment Advisor, who is held to a "fiduciary standard," looks after the assets of another person on that person's behalf, is fully transparent, and required to disclose any potential conflicts of interest.

The Benefits of Working with a Registered Investment Advisor

Personalized, Focused Financial Advice

A key component of planning your financial strategy is finding the right advisor to help you reach your investment goals. With over 300,000 professionals working under the title of "personal financial advisor" today, it can be difficult to know which one to choose.

It is important to find an advisor that has the freedom and independence to find financial solutions that best fit your unique needs. Independent Registered Investment Advisors (RIAs), one of the fastest growing segments in the industry, take the time to get to know you, to understand your personal and financial goals, and to build a relationship that is focused on helping you meet your investment objectives.

Discover how EnRich Financial Partners operates as an independent RIA in working for you:

We are legally bound to work in your best interest.

Under the Investment Advisers Act of 1940, Registered Investment Advisors are held to a fiduciary standard of care. By law, we must ensure that each investment recommendation we make is based on your best interest. In the event that a conflict of interest should arise, RIAs are required to let you know. Additionally, we are required to have a written code of ethics that governs our actions and fully discloses how we are compensated.

We work under fee-based compensation.

It is important to understand exactly how your advisor is compensated. Under fee-based compensation, most independent RIAs charge a flat-fee or an assets under management fee for the planning and investment advice they give you. This straightforward system is easy to understand, is fully disclosed in writing, and helps align your objective of sound advice and investment management with the advisor's compensation. You prosper as your advisor prospers.

We are required to maintain public business records.

RIAs must file a Form ADV with the Securities and Exchange Commission (SEC) that describes exactly how they do business and how they are compensated. Form ADV consists of two parts. Part 1 contains information about the advisor's business regarding ownership and regulatory matters. Part 2, including two sections known as the ADV Brochure and Brochure Supplement, outlines the advisor's services, fee, background, and strategies in addition to information on the specific advisor providing financial advice. Before you hire someone to be your advisor, always ask for, and carefully read, both parts of Form ADV. You can find our most recent Form ADV here and further information about our firm on the SEC's Investment Advisor Public Disclosure website.

Our RIA is an independent business.

As entrepreneurs, we have a vested interest in building long-term relationships with satisfied clients. We work with your other professionals and also have relationships with a wide network of professionals who have expertise in a variety of areas including accounting, estate planning, and insurance. These networks allow us to design a comprehensive strategy to meet your individual goals and objectives.

We advise on complex financial needs.

We specialize in meeting the complex financial needs that often come with significant wealth. We are experts in retirement planning, financial planning, trusts and intergenerational planning, risk management, and comprehensive investment strategies for affluent investors.

We work with a third-party custodian.

That means that your assets are held by an independent third-party custodian, such as TD Ameritrade Institutional, Inc., and that you will receive regular statements from that custodian detailing every transaction in your account, in addition to any reports that are sent from our office. You can rest assured that your assets are held independently and securely from fraudulent reporting or theft.


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Contact Details

EnRich Financial Partners LLC
6502 Grand Teton Plaza, Suite 201
Madison, WI 53719
Phone: 608.275.3442
Toll-Free: 888.204.1557
Fax: 608.275.3445

Email: info@enrichpartners.com