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COVID-19 Created the Perfect Case Study in Behavioral Finance: Here's What We Mean Thumbnail

COVID-19 Created the Perfect Case Study in Behavioral Finance: Here's What We Mean

The COVID-19 pandemic has affected everyone, changing the way we live and creating concern for the future. Understandably, such sudden and massive change created ramifications for the stock market. As unemployment rose, it's possible some individuals felt the urge to make poor investment decisions in an attempt to cut their losses - a move that could potentially cause more harm than good on their long-term finances.

Behavioral finance examines the cause of these financial decisions, particularly the ways stress leads to financial self-sabotage. We will look at the ways emotion can impact financial decisions, because after all we're all emotional beings, and then discuss four ways individuals can reduce concern and improve resolve during times of social and economic turmoil. 

What Is Behavioral Finance?

Behavioral finance includes spending, investing, trading, financial planning, portfolio management and business commerce.1 Emotion is a driving force for many of these activities. But, unfortunately, this includes the way individuals respond to fluctuations in the market. Responses generally include over-spending or investing at times of excitement and adopting an “abandon ship” mentality when things are low. The good news is, there are several ways one can work to avoid these reactions by looking ahead and anticipating how you might react. By limiting the sources of emotional extremes and obtaining a better understanding of market history, investors can better maintain their footing during times of market instability.

How to Avoid Emotional Decision-Making

Way #1: Understand Your Risk Tolerance

Just as it sounds, risk tolerance is your ability to tolerate the potential risk of a financial decision, typically an investment. In other words, if the market were to take a sudden downturn, your overall livelihood would not be at risk if you are able to tolerate the sudden movement in stock prices. A downturn does not mean your investment will be lost forever, so long as you do not react and sell. Rather, risk tolerance seeks to counteract the stress of investing and spending, reducing the likelihood that individuals will withdraw their investment during difficult times or overspend during exciting times. 

Way #2: Limit Investment Discussion

Friends, family, articles and the news will all discuss the conditions of the market. But as a savvy investor, you can reduce emotional turmoil by limiting how often you engage in these interactions. This is not to say that you should not be informed. Rather, it is to avoid the immediate emotional responses that often lead to poor financial decisions as a result of reactionary media coverage and discussions with friends and family. FOMO, or Fear of Missing Out, is a common condition that can lead to poor decisions.

Way #3: Establish Portfolio Diversity

Similar to risk tolerance, a diverse portfolio seeks to reduce the stress of investing by not placing all of your eggs in one basket. Instead, growth in one area can offset a setback in another, preventing the dramatic drops in portfolio value that often create the stress or excitement that leads to poor financial decisions. 

Way #4: Understand Market Trends

Understanding a problem can often reduce the anxiety around it. This approach applies to investing as well. For example, Bear and Bull markets are cyclical in nature. Looking at a trend of the U.S. market may help investors better understand this. The wave pattern we see in market trends tells us that whenever there has been a rise in the market, it eventually was followed by a drop and vice versa. What varies is the duration of these peaks and valleys. There is little consistency with respect to the length of either end of the cycle and so it's next to impossible to tell when a Bull market will end or when a Bear market begins. What matters most is anticipating you may react to either type of market condition.

Even if you do lose money on an investment, your investment advisor may advise you to stay in the market to make up for those losses - meaning that while your initial instinct may be to pull out, your financial partner may see the long-term benefit of staying put. As an example, you could very well regret selling when the market is lowest, only to miss the expected climb. Being aware of trends can help reduce the emotional extremes of market fluctuations by understanding that investing can often mean focusing on long-term goals, not short-term peaks and valleys. 

Being aware of the impact of your emotional state on decision making can help you avoid the potentially harmful reactions that impact your financial health. When next examining your portfolio, consider these four tips to help you maintain a more stable footing.

  1. https://www.behavioralfinance.com/

Investment Advisory Services offered through EnRich Financial Partners LLC, a Registered Investment Advisor.

This material may contain forward or backward-looking statements regarding intent, beliefs regarding current or past expectations. Such forward-looking statements are not a guarantee of future performance, involve risks and uncertainties, and actual results may differ materially from those statements as a result of various factors. The views expressed are also subject to change based on market and other conditions. Furthermore, the opinions expressed do not constitute specific investment advice or recommendations by EnRich Financial Partners.

Past performance is not a guarantee of future results. Performance shown is for portfolios comprised of Indexes and includes the reinvestment of dividends and other earnings but does not reflect the deduction of investment advisory fees or other expenses. One cannot invest in an index directly. This content is provided for informational purposes and is not to be construed as specific investment advice.

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