Our Team
We work closely with our clients and come to know them well. Our goal is to learn what's important in your life, so we can make sure we craft the financial plans to help transform your dreams into reality.
Christopher D. Rich, CFP®
Founder/Senior Wealth Advisor
Chris is the co-founder and a Wealth Advisor of EnRich. He is a Certified Financial Planner™ (CFP®) professional. The CFP® certification is the widely recognized standard of excellence for competent and ethical financial planning. Before obtaining this certification he had to complete extensive education and experience requirements and then pass the comprehensive CFP® Certification Exam. As a CFP® professional, Chris is held to a fiduciary standard of care where he must act in the best interests of his clients over his own, at all times.
Chris sits on the firm’s Investment Committee and also serves as the firm’s Chief Compliance Officer as well as a key driver of the firm’s vision. He has been instrumental in helping EnRich grow to a full-service fiduciary based independent advisory firm serving more than 250 families. Chris began his career in the personal financial planning and investment management profession in 1993. Chris specializes in holistic wealth management for independent professionals, business owners, physicians, and retirees. He commits himself to helping clients achieve lasting success and true financial peace of mind.
Chris has been featured as a financial expert in The Madison Business Journal, as well as on local TV stations. He has been a guest speaker and seminar presenter on the topic of financial planning for many companies in the Madison area. Selected in 2006 as one of In Business Magazine’s 40 Under 40, showcasing 40 emerging Madison leaders under the age of 40, Chris is also listed in their Executive Directory.
Prior to launching EnRich Financial Partners LLC, he was a Senior Vice President at Financial Planning Services, Inc., a Registered Investment Advisor firm in Madison. He graduated from the University of Wisconsin-Madison with a B.S. degree in Economics.
Chris is a past Treasurer of the Franklin-Randall Parent Teacher Organization (PTO). He also serves on the board of the Wisconsin Youth Symphony Orchestra (WYSO) and is their past Treasurer. Chris is an active member of the Rotary Club of Downtown Madison and is also a former board member of the Madison Jaycees service and leadership organization for young people ages 18-40.
Elaine B. Rich, CFP®
Founder/Senior Wealth Advisor
Elaine is a co-founder and Wealth Advisor of EnRich. She is a Certified Financial Planner™ (CFP®) professional. The CFP® certification is the widely recognized standard of excellence for competent and ethical financial planning. Before obtaining this certification she had to complete extensive education and experience requirements and then pass the comprehensive CFP® Certification Exam. As a CFP® professional, Elaine is held to a fiduciary standard of care where she must act in the best interests of her clients over her own, at all times. Elaine also sits on the firm’s Investment Committee. Over the years, she has been instrumental in helping EnRich grow to a full-service fiduciary based independent advisory firm serving more than 250 families.
Elaine began her career in the personal financial planning and investment management profession in 1997. Elaine provides holistic wealth management for independent professionals, business owners, physicians, and retirees. One area of emphasis in Elaine’s practice is her work with women. Many of these clients are newly single, recently placed in charge of an estate or generally find themselves in unchartered financial territory.
Elaine’s planning advice has been featured in Family Money Magazine and Wisconsin Women Magazine, as well as on local TV stations. She has been a guest speaker on the topic of financial planning for UW-Madison Engineering and Personal Finance students. In Business Magazine has featured Elaine’s Executive Profile, and she has appeared as their Professional of the Week. She is also listed in their Executive Directory.
Prior to launching EnRich Financial Partners LLC, Elaine was a Vice President at M.P. Merrill & Associates, Inc., a fee-only financial advisory service firm in Madison. She graduated from the University of Wisconsin-Madison with a B.B.A. degree in Finance and Investments.
Elaine currently serves as Treasurer of TEMPO-Madison. She is actively involved in The Business Forum, Inc., serving on their Membership Committee. Elaine is also a member of the Executive Women’s Golf Association-Madison. Previously she has served as an Account Executive for The United Way of Dane County, Past President and Board Member of EWGA-Madison.
Neil R. Dinndorf, CFP®
Partner/Senior Wealth Advisor
Neil R. Dinndorf, CFP®Neil is a Partner/Senior Wealth Advisor with EnRich advising clients on how to plan for their financial future. He also serves on the firm's investment committee and helps manage the practice. Neil is a Certified Financial Planner™ (CFP®) professional. The CFP® certification is the widely recognized standard of excellence for competent and ethical financial planning. As a CFP® professional, Neil is held to a fiduciary standard of care where he must act in the best interests of his clients over his own.
Neil began his career as an intern with the firm while enrolled in the UW-Madison Personal Finance program. Upon graduating from the program, he moved on to work as a Planning Analyst with Vantage Financial Partners in Arlington Heights, IL outside of Chicago. Neil joined SVA Plumb Wealth Management in 2008 and re-joined EnRich Financial Partners in 2013. He helps families, professionals, and small business owners manage their wealth and plan for retirement. He commits himself to taking a comprehensive and objective viewpoint of his clients’ finances to provide them with financial peace of mind.
He holds a degree from the University of Wisconsin-Madison in Consumer Science, with an emphasis in Personal Finance, a Certified Financial Planner Board-registered program.
Neil is a current member, and past board member, of the Madison Estate Council and a member of the Rotary Club of Downtown Madison. Neil has served as Treasurer of the Arbor Hills Neighborhood Association and his children’s school association. He is engaged in the Personal Finance program at the University of Wisconsin-Madison having instructed the estate planning course and participates in various student activities to promote career development. Previously Neil served as President of the Financial Planning Association of Wisconsin.
Outside of the office, Neil is engaged in the lives of his family raising two school-aged kids with his wife Lisa who is a culinary teacher at Vel Phillips Memorial High School. He enjoys staying active by coaching his children’s sports teams, golfing, running, and alpine skiing.
Trent J. Tredinnick, CFP®, ChFC®
Wealth Advisor
Trent is a Wealth Advisor at EnRich Financial Partners. He is a Certified Financial Planner™ (CFP®) professional, the widely recognized standard of excellence for competent and ethical financial planning. Before obtaining this certification he had to complete extensive education and experience requirements and then pass the comprehensive CFP® Certification Exam. As a CFP® professional, Trent is held to a fiduciary standard of care where he must act in the best interests of his clients over his own, at all times. He additionally holds a Chartered Financial Consultant designation through the American College of Financial Services. This includes education in a number of areas such as insurance, taxation, retirement, estate planning, behavioral finance, non-traditional family structures, small business planning, and more. Trent holds a BBA in Marketing and Finance from University of Wisconsin - Milwaukee.
Prior to joining EnRich Financial Partners, Trent spent over 13 years in the financial services industry with TruStage, previously CUNA Mutual Group. He partnered with Financial professionals across the country, helping them determine optimal investment choices in order to sustain their clients’ investment portfolios to and through retirement. He also taught educational workshops to financial advisors and clients on social security, retirement income planning and behavioral finance.
Trent enjoys life in Madison, especially exploring local restaurants with his wife, adventuring with his three young daughters, and cheering on Wisconsin sports teams.
